About us
About us
JMR Agriculture Serving the businesses that serve farming Photography
JMR Agriculture          Serving the businesses that serve farming               Photography

JMR Agriculture serves the businesses that serve farming, including agricultural journals, farm machinery manufacturers, crop protection businesses, livestock product/feed firms and ag-focused marketing and communications companies. The business is operated as a partnership between Rebecca Rickatson, who manages its finances, and Martin Rickatson, who is responsible for all client work.
Our understanding of the ag market and strong technical agricultural writing skills come from a Wye College degree in farm business management and a practical background in our family's dairy, arable and pig farming businesses, so we know what we're writing about. We work only in agriculture - hence our name. JMR Agriculture specialises in communications concerning farm machinery, crop production and dairy/beef farming, from press relations to advertising/brochure copy, photography to product launches, freelance journalism to operator manual creation. A translation service is available to turn foreign language or roughly translated copy into agriculturally-accurate, well-written English, and we can offer full brochure and advert design and creation.
We regularly work on business around the UK and overseas (primarily in western and eastern Europe) so if required we are able to offer reports on shows, product launches and farms in other countries, as well as insights into foreign agriculture, and overseas contacts in farming and farm




We are proud to have played a small part in helping to write Red Tractors, the definitive history of the tractors manufactured by International Harvester and Case IH, which was recently announced as the history category prize winner in the Benjamin Franklin Awards, the annual judging of new books by the Independent Book Publishers Association of the United States. Click on the picture below for more details.


Work is currently ongoing for the follow-up volume RED COMBINES which covers the story of International Harvester and Case IH harvesters, and in particular the development of the Axial-Flow. Publication is planned for July 2015, and we are pleased to have been asked to write a section on Axial-Flow developments in the UK. 

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© JM & RJ Rickatson t/a JMR Agriculture